Project Overview

This is a complete cycle of a product from concept to final prototype, with a startup built around it employing tens of people and evaluated at $1M CAD.

• Raised north of $50k in funding from friends and family
• Grew the startup to a $1M evaluation
• Went through the process of hiring/laying-off 15+ people, and on average managed a team of 3–10 people
• Designed and developed 2 products from idea to final products, while market-testing countless potential pivots
• Designed boards & PCBs, conducted hundreds of user interviews, fabricated and tested dozens of prototypes, travelled to overseas fabrication houses, reached out to vendors, and hired and managed contractors & suppliers

---

Gallery

Below are images and videos from the design process:

Design & Prototyping

Accessories & Packaging Design

App Design & AR (Augmented Reality)

Character Design

User Testing

Marketing